#ADWORDS EDITOR DASHBOARD HOW TO#
#ADWORDS EDITOR DASHBOARD SOFTWARE#

Use of standard and customized column has similar functionality to the old dashboard and can be found using the 3 vertical columns symbol. The Dimension tab appears to have disappeared from the dashboard, but it is hidden within the reports icon at the top right of the dashboard вЂ“ as a вЂPredefined reportвЂ™. Use of segments and dimensions combines the segment and dimensions tab functionality in one place and can be found using the bar chart symbol. There are now over 100 metrics to filter. Use of filters is similar functionality to the old dashboard and can be found using the funnel symbol. However, once you select (or tick) keyphrases, then additional options appear in the form of a blue action bar: Methods to display data to aid analysis The old dashboard uses a lot of text links, while the new dashboard relies on more graphical icons or symbols.ДЇrom this comparison, you can see that some of the functionality does not seem to appear in the new screen (e.g. In the two screenshots below, we have compared the features and marked the same features in each version of the dashboard (using color-coding). Networks вЂ“ bar graphs split by network with data for clicks, costs, and average CPCДay and hour вЂ“ plotted as tiles with color coding for 16 different metrics (pick one from a drop-down list)Д¬omparison of the old and new dashboard (for the keyword tab) Most shown search ads вЂ“ with summary of impressions clicks and CTR (you can choose from 10 metrics)ДЄuction insights graph вЂ“ with your position versus major competitors, plotted for impression share versus top of the page rateДevices вЂ“ bar graph split by three devices with data for costs, impressions and clicks

Search terms (or words) вЂ“В search term n-gram with the ability to hover over and see impressions, clicks, conversions and costs Search keywords вЂ“ summary table with cost, clicks and CTR (you can choose from a total of 12 metrics for each column) cost or conversionsД¬ampaigns вЂ“ summary in a table with cost, clicks and CTR increases or decrease in clicksД«iggest changes вЂ“ increases and decreases with the ability to choose from 10 metrics, e.g. Summary graph by date with four main metrics (each one can be added to the graph): Here are examples of cards from the new Overview tab, with data taken from a number of different accounts.

The cards are also more graphical than the tabular data of the old Home tab. The cards are based on information that Google thinks will be useful, rather than saved filters from your account, which were used to create the old Home tab. It has a number of summary cards, each with a link allowing you to click through to more information. The new Overview tab replaces the old Home tab. Creating and/or editing campaign elementsДisplaying and analyzingВ data Using the new Overview sheet for insights.The time-saving functionality can be divided into three areas: the new Recommendations Tab, which replaces Opportunities in the previous dashboard). The incorporation of machine learning or functionality to automate and speed up a lot of routine tasks (e.g.To provide better insight and analysis for users (e.g.However, it does have the advantage of some new functionality, which was added in the first half of 2018, such as: The new dashboard (shown above) has received a mixed response from long-time users. Currently, it is still possible to switch between the old and new interface however, the old dashboard is expected to be retired by the end of 2018. During this process, many features were gradually moved across from the old dashboard. The updated AdWords dashboard was rolled out through the later months of 2017. Time-saving functionality within the AdWords dashboard

#ADWORDS EDITOR DASHBOARD HOW TO#

This article will just focus on how to save time by using the features and functionality of the AdWords dashboard, though some of these features may also be available at the MCC level.

#ADWORDS EDITOR DASHBOARD SOFTWARE#

Use of third party scripts, tools and software (free and paid).Other Google tools such as Google Editor (3), AdWords App and Google Data Studio.Creating and using a My Client Center account (MCC) for managing multiple accounts.Features in the shared library within your AdWords account.Functionality within the main AdWords dashboard.You can now use a combination of the following techniques/features: In the last 6 years, there have been many changes to the AdWords dashboard and a revolution in the other tools and software you can use to save time when managing your account(s). Back in 2012, Lisa Raehsler wrote an article on 6 Super Time-Saving Tips to AdWords PPC Management, in which she presented some of the new time-saving features of AdWords.

Adwords editor dashboard